Presented by Allison
Brown (AB) Senior Analyst, National Football League
Analysing
all the digital media channels the league has. Used by all the teams.
Challenges:
Reports were in Excel, wanted simple reporting, siloed datasets and no
transparency between the clubs
Solution:
Surveyed clubs to see what they were using, 29 clubs agreed to share their
data, wanted infographic feel, need to combine 100 data feeds in to one
interactive dashboard
First
formative step was to create basic visualisations to augment the initial Excel
reports
Switched to
Tableau Online to avoid server set-up
Custom
iconography gives it more of an interactive feel
Education
was a challenge: Held a webinar to walkthrough functionality, set-up a google
form for feedback, utilised comments to increase communication
Dashboard
first iteration promoted all 32 teams to share and not just the 29. 90% of
clubs log in at least once a week. The decisions about content creations are
now being data driven
A few of
the teams are using Tableau independently just from using the initial
dashboards
No comments:
Post a Comment